All Posts By

David Felfoldi

Battle of the Briefs: Creative Brief vs. Project Brief
General
August 6, 2013

Battle of the Briefs: Creative Brief vs. Project Brief

Since the dawn of the commercial web, a Battle of the Briefs has existed in how to best document and plan web projects. On the IT/technology side, the preferred approach was a "project brief"; for marketers/branders, it was a "creative brief". Do You Really Need a Pair of Briefs? The…
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In The News
April 3, 2013

State of Innovation (Web Design) in Georgia

SHERPA! was recently in attendance at the Technology Association of Georgia's (TAG) flagship event — the Georgia Technology Summit. Described as "bringing together C-level executives, entrepreneurs, technology professionals and academia to celebrate and recognize Georgia’s technology community" the event is a public awareness campaign to promote Georgia's technology industry. The…
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In The News
March 31, 2013

SHERPA! Ranked “Top Dawg” on Bulldog 100

Many of our clients know that we are very much dog-people — our Atlanta headquarters never turns away a puppy-dog face. So it's with great honor that we share the news that SHERPA! Web Studios was recently ranked a "Top Dawg" on the Bulldog 100 list! (more…)
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General
March 15, 2013

Digital Marketing Agency Pricing Guide

Harvest, an excellent time-tracking service that SHERPA! Web Studios has used since 2008, recently assembled a helpful pricing guide for web design and web development agencies. Not only is the presentation slick — although not without some glitches — but the content is helpful for any organization struggling with understanding…
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General
November 1, 2012

Do You Want More Emails?

Have you ever met someone say that they want more emails? Probably not — if you are like most managers, you are already spending 20 hours weekly on email. What's worse, of the 200 emails the average worker receives daily, only 10% are useful. The rest are spam or simply…
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Client AnnouncementsIn The News
October 30, 2012

Partner Profile: Pardot

Marketing automation platforms have been gaining popularity as an integrated sales and marketing solution. One system in the pack, however, has transformed how marketers use technology as a business tool: Pardot. More Than Automation Services Marketing automation streamlines sales and marketing processes by replacing repetitive manual processes with automated solutions.…
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Viral Storytelling: Rinnai Increases Engagement with Facebook Sponsored Stories
General
October 30, 2012

Viral Storytelling: Rinnai Increases Engagement with Facebook Sponsored Stories

Quality trumps quantity when adding Facebook fans who are more likely to be potential buyers. Most companies are seeking to grow their fan base, but what is the best strategy for increasing fans while capturing ROI in the social market? (more…)
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Having a Meatball: “Summer of Figo” Stimulates Sales, Taste Buds, & Napa Adventures
General
October 29, 2012

Having a Meatball: “Summer of Figo” Stimulates Sales, Taste Buds, & Napa Adventures

Combine the major ingredients of social media, email marketing, and customer incentives — plus meatballs! — and a digital marketing recipe for savory success emerges. (more…)
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5 Holiday Social Media Campaign Essentials
General
October 29, 2012

5 Holiday Social Media Campaign Essentials

The holiday season is a time of increased of socializing on and offline. People have always shopped and celebrated with friends and family in person. They expect to do the same online through social media. (more…)
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Sherpa! Named Outstanding Web Developer by Web Marketing Association
General
September 20, 2012

Sherpa! Named Outstanding Web Developer by Web Marketing Association

Web Marketing Association has given Sherpa! Web Studios its prestigious 2012 Outstanding Web Developer distinction. Out of hundreds of agencies worldwide, only 18 other agencies in addition to Sherpa! Web Studios were recognized as Outstanding Website Developer for winning six or more WebAwards in 2012. Among its 2012 WebAwards, Sherpa!…
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