All Posts By

Bob Kadrie

How To
February 21, 2015

How to Improve Your Brand Messaging

One of the most common questions we hear from our clients is, “How can I communicate my brand more effectively?” While there are several ways to address that question, SHERPA’s Brand Messaging Audit provides a simple, effective approach to helping your company present its brand in a more consistent and…
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Ways to Improve Your Mobile Online Presence
How To
February 21, 2015

3 Ways to Improve Your Mobile Online Presence

Most websites now receive 40 percent of their traffic from mobile devices, and that number can easily double for local, consumer-driven sites. Google estimates more than two billion searches originate from mobile devices every month, but only a fraction of the sites displayed in those searches can be fully utilized…
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How To
February 12, 2015

Online Tools to Reveal What Visitors Think of Your Website

If you’ve done at least a moderate amount of research, and you know your audiences well — who they are and what they’re seeking — you have a pretty good shot at success with your website. But what happens when the performance of your website or application is a critical…
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Your Website from Good to Great
How To
November 13, 2014

Your Website – From Good to Great

You’ve got a beautiful website. You hired a professional designer, provided your mission statement, org chart and product brochures. The photos look great, and not a typo in site. It’s the perfect website for your company. Everything you need in one place. That’s very good. Or is it? Does your…
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