Content Marketing Best Practices for 2020 and Beyond
How To
January 7, 2020

Content Marketing Best Practices for 2020 and Beyond

According to research by The Next Web, 57 percent of the world’s population—4.4 billion people—are online, spending an average of six and a half hours on the Internet every day. As the largest repository of information in the world, that’s a lot of content consumption. With this massive audience, it…
How Will the CCPA Affect Your Business?
In The News
December 19, 2019

How Will the CCPA Affect Your Business?

As a user of the Internet, you’ve likely heard rumblings the past few years about privacy and the rights we have when it comes to how our personal information is collected and used. Last year, the General Data Protection Regulation (GDPR) went into effect in Europe. The purpose of the…
Convert Leads by Adding These Elements to Your Website
How To
December 18, 2019

Convert Leads by Adding These Elements to Your Website

The majority of websites are built with the intention to convert leads. Whether you measure conversion in form submissions, downloads or product purchased, there are many ways to help potential customers take the desired action on your website. From modules, to design elements to content tactics, here are some ideas…
Optimizing Product Pages for Results
How To
December 5, 2019

Optimizing Product Pages for Results

You’ve put together a dynamic, engaging social media plan that is driving customers to your product pages, but are those product pages converting as well as they could be? It’s tempting to think that the out-of-the-box options provided by your shopping cart software of choice should do enough to make…
Make Your Seasonal Landing Page Stand Out
How To
December 4, 2019

Make Your Seasonal Landing Page Stand Out

With anything holiday-related, it’s easy to get caught up in the festive atmosphere and go over-the-top with decorating, gifting, and baking seasonal treats. And while there’s nothing wrong with going all out to celebrate the holidays, doing the same on your seasonal landing page may well muddy your message and…
Continued Learning is a Cornerstone of Client Success
General
December 2, 2019

Continued Learning is a Cornerstone to Client Success

Skills development is at the core of SHERPA, and is the fourth SHERPA value: Keep laughing while learning. You could say that we take learning seriously—and enjoyable learning, even more so. That’s why our team completes multiple certifications per person, per year. Digital Content Manager and Strategist Jennifer Wilder has…