How To
August 21, 2019

Is Creating Content for Voice Search a Viable Content Strategy?

There is some interesting data emerging around voice search and the use of smart speakers. In the last year, the number of Americans who own a smart speaker has risen 36 percent to 53 million people, with numbers expected to climb as users adapt to voice search on-the-go. Of those…
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Tried, True, Tested Content Marketing Channels
General
June 26, 2019

Tried, True, Tested Content Marketing Channels

It seems like there are as many channels for marketing content online as there are channels on your television. The ways in which brands can engage customers has expanded tremendously over the last decade. And while new channels emerge and take their place among the throng, there are some content…
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email marketing best practices
General
June 18, 2019

Five Best Practices of Email Marketing Using Hubspot

According to recent research compiled by Hubspot, 99 percent of consumers check their email every day. More than 50 percent of U. S. survey respondants report checking their email up to 10 times per day, and it is their preferred way to receive information from brands. Email marketing is unquestionably…
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Research
June 8, 2017

State of User Experience: E-commerce Websites

The State of the User Experience is a result of annual surveys that explore consumer expectations and behaviors online. Here are the 3 key takeaways you need to know for your own web property: Focus on mobile experiences. Design for the mobile experience first, routinely verify that it loads quickly,…
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General
November 1, 2015

Google Ad Grants for Nonprofits

What’s better than low-cost targeted online advertising? FREE targeted online advertising. Every nonprofit organization understands how important it is to stretch every dollar. Resources can be scarce, so you have to make every investment count. Organizations rightly want to put most of their resources directly toward serving their mission, with…
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How ToResearch
September 17, 2015

Using Qualitative Research to Improve Your Website

I’m a data nerd who loves crunching numbers, and I’ve used some space on this blog to talk about the benefits of quantitative research for your projects. But conducting quantitative research isn’t always the best way to go when you have strategic questions that you need answered—many times, qualitative research…
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WordPress Maintenance
How To
September 2, 2015

Does my WordPress Website Need Maintenance?

Most people understand and accept that complex machinery, like a car, requires routine maintenance in order to run reliably. The same logic applies to the complex machinery behind a website's content management system (CRM), and even more so with an open-source CMS like WordPress. Why Every WordPress Needs Maintenance Selecting…
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How ToResearch
August 24, 2015

Why Is My Website Traffic Declining?

Clients sometimes come to SHERPA in a panic asking us to help them stop the loss in web traffic or leads. The conversation usually goes something like: "I used to get a lot of traffic/leads, but not anymore. How do I reverse this?" So let's investigate. What happened to their…
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Research
June 1, 2015

Data-Driven Design: Using Website Visitor Surveys to Inform Design

Every website should be designed with its users in mind. Visitors should be able to easily find what they’re looking for, and the site’s structure, design, and content should all be developed with that goal in mind. But how can you know what your visitors will be looking for? How…
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General
May 8, 2015

SHERPA is a Google Partner

SHERPA is certifiable. In a good way, I mean. We’re excited to say that we recently became full-fledged Google Partners! We’ve got the badge to prove it: What does being a Google Partner mean? Well, a couple things: We’ve got book smarts. We literally passed tests to ensure that we…
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