Optimizing Product Pages for Results
How To
December 5, 2019

Optimizing Product Pages for Results

You’ve put together a dynamic, engaging social media plan that is driving customers to your product pages, but are those product pages converting as well as they could be? It’s tempting to think that the out-of-the-box options provided by your shopping cart software of choice should do enough to make…
Make Your Seasonal Landing Page Stand Out
How To
December 4, 2019

Make Your Seasonal Landing Page Stand Out

With anything holiday-related, it’s easy to get caught up in the festive atmosphere and go over-the-top with decorating, gifting, and baking seasonal treats. And while there’s nothing wrong with going all out to celebrate the holidays, doing the same on your seasonal landing page may well muddy your message and…
Continued Learning is a Cornerstone of Client Success
General
December 2, 2019

Continued Learning is a Cornerstone of Client Success

Skills development is at the core of SHERPA, and is the fourth SHERPA value: Keep laughing while learning. You could say that we take learning seriously—and enjoyable learning, even more so. That’s why our team completes multiple certifications per person, per year. Digital Content Manager and Strategist Jennifer Wilder has…
Warm Up Your Fall Email Marketing
How To
October 14, 2019

Warm Up Your Fall Email Marketing

There’s something about fall that feels new to me—like, New Year’s new. Maybe it’s the falling temperatures and the changing leaf color that seems to bring renewed energy into my plans and aspirations. Some of those plans are personal, some of them are work related—like freshening up fall email marketing…
Is Your Ecommerce Ready for the Holiday Rush?
How To
September 30, 2019

Is Your Ecommerce Ready for the Holiday Rush?

Once kids go back to school, life becomes a fast-paced roller coaster of time commitments and events to the end of the year. With limited time, and the ease of convenience, consumers are turning to mobile shopping more and more. As an online seller, is your ecommerce ready for shouldering…
Tried, True, Tested Content Marketing Channels
General
June 26, 2019

Tried, True, Tested Content Marketing Channels

It seems like there are as many channels for marketing content online as there are channels on your television. The ways in which brands can engage customers has expanded tremendously over the last decade. And while new channels emerge and take their place among the throng, there are some content…