Google Ad Grants jars

Google Ad Grants for Nonprofits

By | General | No Comments

What’s better than low-cost targeted online advertising? FREE targeted online advertising. Every nonprofit organization understands how important it is to stretch every dollar. Resources can be scarce, so you have to make every investment count. Organizations rightly want to put most of their resources directly toward serving their mission, with…

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WordPress Maintenance

Does my WordPress Website Need Maintenance?

By | How To | One Comment

Most people understand and accept that complex machinery, like a car, requires routine maintenance in order to run reliably. The same logic applies to the complex machinery behind a website’s content management system (CRM), and even more so with an open-source CMS like WordPress. Why Every WordPress Needs Maintenance Selecting…

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SHERPA is a Google Partner

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SHERPA is certifiable. In the good way, I mean. We’re excited to say that we recently became full-fledged Google Partners! We’ve got the badge to prove it: What does being a Google Partner mean? Well, a couple things: We’ve got book smarts. We literally passed tests to ensure that we…

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3 Ways to Achieve AdWords Optimization

By | How To | No Comments

Google provides for over two-thirds of all online searches. Is your AdWords campaign optimized for all these potential customers? Get your paid search click-through-rate to soar above the 1% general average with insight from SHERPA’s Google AdWords certified Director of Data & Analytics. In my recent video “How to Optimize…

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