June 8, 2017

State of User Experience: E-commerce Websites

The State of the User Experience is a result of annual surveys that explore consumer expectations and behaviors online. Here are the 3 key takeaways you need to know for your own web property: Focus on mobile experiences. Design for the mobile experience first, routinely verify that it loads quickly,…
November 1, 2015

Google Ad Grants for Nonprofits

What’s better than low-cost targeted online advertising? FREE targeted online advertising. Every nonprofit organization understands how important it is to stretch every dollar. Resources can be scarce, so you have to make every investment count. Organizations rightly want to put most of their resources directly toward serving their mission, with…
WordPress Maintenance
How To
September 2, 2015

Does my WordPress Website Need Maintenance?

Most people understand and accept that complex machinery, like a car, requires routine maintenance in order to run reliably. The same logic applies to the complex machinery behind a website's content management system (CRM), and even more so with an open-source CMS like WordPress. Why Every WordPress Needs Maintenance Selecting…
How ToResearch
August 24, 2015

Why Is My Website Traffic Declining?

Clients sometimes come to SHERPA in a panic asking us to help them stop the loss in web traffic or leads. The conversation usually goes something like: "I used to get a lot of traffic/leads, but not anymore. How do I reverse this?" So let's investigate. What happened to their…
May 8, 2015

SHERPA is a Google Partner

SHERPA is certifiable. In a good way, I mean. We’re excited to say that we recently became full-fledged Google Partners! We’ve got the badge to prove it: What does being a Google Partner mean? Well, a couple things: We’ve got book smarts. We literally passed tests to ensure that we…
How To
April 30, 2015

3 Ways to Achieve AdWords Optimization

Google provides for over two-thirds of all online searches. Is your Google Ads campaign optimized for these potential customers? Get your paid search click-through-rate to soar above the one percent general average with insight from SHERPA's Google Ads certified Director of Data and Analytics. In my recent video “How to…
perfect landing page
How To
April 20, 2015

How to Achieve a 10% Landing Page Conversion Rate

How do you optimize your landing pages to propel your conversion rate from the standard two to three percent to upwards of 10 percent? Simply attend to these three key factors—considerate design, simplified content, and test and repeat. Based on analysis of thousands of Google Ads campaigns, the median landing…