perfect landing page
How To
April 20, 2015

How to Achieve a 10% Landing Page Conversion Rate

How do you optimize your landing pages to propel your conversion rate from the standard two to three percent to upwards of 10 percent? Simply attend to these three key factors—considerate design, simplified content, and test and repeat. Based on analysis of thousands of Google Ads campaigns, the median landing…
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conversion rate optimization
Research
April 20, 2015

The Average Conversion Rate for Paid Search

Clients often ask their Sherpa what is a good conversion rate for their paid search campaign. Without having to fall back on a lot of "it depends"—on your industry, landing page layout, campaign configuration, creative or copy—here are some pointers from a recent analysis of thousands of Google Ads campaigns…
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website stickiness metrics
How To
March 31, 2015

Sticky Situations: Improving Website Stickiness Metrics

How can anyone measure audience engagement? That’s an important question that anyone who runs a website should consider. Everyone designs their websites with some sort of user engagement in mind. Whether it’s simply reading the content, or providing their information, or purchasing a product, there is always a goal in…
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How To
March 9, 2015

How Much is Organic Search Traffic Worth?

This post will help you understand what costs factor into estimating an organic search engine optimization campaign as well as help you calculate the value of website traffic garnered from organic search engine optimization. Understanding the Value of Organic Search Engine Traffic Search traffic is usually the most common source…
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How To
February 21, 2015

How to Improve Your Brand Messaging

One of the most common questions we hear from our clients is, “How can I communicate my brand more effectively?” While there are several ways to address that question, SHERPA’s Brand Messaging Audit provides a simple, effective approach to helping your company present its brand in a more consistent and…
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Ways to Improve Your Mobile Online Presence
How To
February 21, 2015

3 Ways to Improve Your Mobile Online Presence

Most websites now receive 40 percent of their traffic from mobile devices, and that number can easily double for local, consumer-driven sites. Google estimates more than two billion searches originate from mobile devices every month, but only a fraction of the sites displayed in those searches can be fully utilized…
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How To
February 19, 2015

Creating Useful Custom Dashboards in Google Analytics

Dashboards in Google Analytics (GA) are a great way to see what’s happening on your site at a glance. Instead of having to click through the different sections of GA to find individual data points, you can select the particular charts and tables that you’re interested in, and add them to…
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How To
February 12, 2015

Online Tools to Reveal What Visitors Think of Your Website

If you’ve done at least a moderate amount of research, and you know your audiences well — who they are and what they’re seeking — you have a pretty good shot at success with your website. But what happens when the performance of your website or application is a critical…
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Key Segments for Effective Google Analytics
How To
February 10, 2015

Key Segments for Effective Analytics

Your website’s analytics tell the story of who is coming to your site, how they got there, and what they’re doing once they get there. But, as I mention in the video above, not everyone is coming to your site the same way or for the same reasons, so they…
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How To
November 25, 2014

Facebook Advertising Tips to Improve Your Campaign

If mobile is part of your digital strategy -- and it should be now that 60% of Internet traffic is with a mobile device -- you need to care about Facebook. Simply put, Facebook is massive -- currently 1.32 billion monthly users with 63% of users returning each day. And…
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