How To
March 31, 2015

Sticky Situations: Improving Website Stickiness Metrics

How can anyone measure audience engagement? That’s an important question that anyone who runs a website should consider. Everyone designs their websites with some sort of user engagement in mind — whether it’s simply reading the content, or providing their information, or purchasing a product, there is always a goal…
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How To
March 9, 2015

How Much is Organic Search Traffic Worth?

This post will help you understand what costs factor go into estimating an organic search engine optimization campaign as well as help you calculate the value of website traffic garnered from organic search engine optimization. Understanding the Value of Organic Search Engine Traffic Search traffic is usually the most common…
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How To
February 21, 2015

How to Improve Your Brand Messaging

One of the most common questions we hear from our clients is, “How can I communicate my brand more effectively?” While there are several ways to address that question, SHERPA’s Brand Messaging Audit provides a simple, effective approach to helping you company present its brand in a more consistent – and…
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How To
February 21, 2015

3 Ways to Improve Your Mobile Online Presence

Most websites now receive 40% of their traffic from mobile devices, and that number can easily double for local, consumer-driven sites. Google estimates more than 2b searches originate from mobile devices every month, but only a fraction of the sites displayed in those searches can be fully utilized by a…
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How To
February 19, 2015

Creating Useful Custom Dashboards in Google Analytics

Dashboards in Google Analytics (GA) are a great way to see what’s happening on your site at a glance. Instead of having to click through the different sections of GA to find individual data points, you can select the particular charts and tables that you’re interested in, and add them to…
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How To
February 12, 2015

Online Tools to Reveal What Visitors Think of Your Website

If you’ve done at least a moderate amount of research, and you know your audiences well — who they are and what they’re seeking — you have a pretty good shot at success with your website. But what happens when the performance of your website or application is a critical…
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How To
February 10, 2015

Key Segments for Effective Analytics

Your website’s analytics tell the story of who is coming to your site, how they got there, and what they’re doing once they get there. But, as I mention in the video above, not everyone is coming to your site the same way or for the same reasons, so they…
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How To
November 25, 2014

Facebook Advertising Tips to Improve Your Campaign

If mobile is part of your digital strategy -- and it should be now that 60% of Internet traffic is with a mobile device -- you need to care about Facebook. Simply put, Facebook is massive -- currently 1.32 billion monthly users with 63% of users returning each day. And…
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How To
November 13, 2014

Your Website – From Good to Great

You’ve got a beautiful website. You hired a professional designer, provided your mission statement, org chart and product brochures. The photos look great, and not a typo in site. It’s the perfect website for your company. Everything you need in one place. That’s very good. Or is it? Does your…
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How To
October 8, 2014

4 Tips for More Effective Web Surveys

Conducting a web survey is not always as simple as it sounds. Sure, online survey services like SurveyMonkey have made it easy for folks to create their own surveys and send them out to their mailing lists, and even to the general public. But what good is a survey if…
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