General
February 7, 2007

How Companies Can Harness the Power of Blogs

Seventy-three percent of advertising and media executives surveyed said up to 20% of their marketing budgets are allocated to using and experimenting with new media platforms such as blogs. Simply stated, blogging is a phenomenon that can no longer be ignored by today’s competitive companies.
General
January 24, 2007

Imaging Technologies Strategic Makeover Yields High, Measurable Results

SUMMARY With 17 locations throughout the Southeast, ITRepro – a branch of Imaging Technologies -- offers comprehensive services in reprographics, color imaging, large-format printing equipment and design software. The reprographics division, which provided printing services for the construction and design industries, tended to overshadow the other divisions, effectively stunting their…
General
January 24, 2007

Sherpa! Shapes SPANX for Improved Bottom Line

Summary SPANX is the brand behind the revolutionary control-top woman’s hosiery marketed in a cheeky, fresh voice, which appeals to a wide variety of female consumers. The company was born in 1998 in an Atlanta apartment when founder Sara Blakely cut the feet out of pantyhose. Since those modest beginnings,…
General
January 24, 2007

Interactive Designer: who has time for this?

The field of interactive design once only required someone had working knowledge of the "web". They were called "web designers" and you often heard of someone's nephew or neice willing to do it for drinking money. Now, true interactive design requires a level of focus that few truly master. Thinking…