How ToResearch
August 24, 2015

Why Is My Website Traffic Declining?

Clients sometimes come to SHERPA in a panic asking us to help them stop the loss in web traffic or leads. The conversation usually goes something like: "I used to get a lot of traffic/leads, but not anymore. How do I reverse this?" So let's investigate. What happened to their…
May 8, 2015

SHERPA is a Google Partner

SHERPA is certifiable. In a good way, I mean. We’re excited to say that we recently became full-fledged Google Partners! We’ve got the badge to prove it: What does being a Google Partner mean? Well, a couple things: We’ve got book smarts. We literally passed tests to ensure that we…
How To
April 30, 2015

3 Ways to Achieve AdWords Optimization

Google provides for over two-thirds of all online searches. Is your Google Ads campaign optimized for these potential customers? Get your paid search click-through-rate to soar above the one percent general average with insight from SHERPA's Google Ads certified Director of Data and Analytics. In my recent video “How to…
perfect landing page
How To
April 20, 2015

How to Achieve a 10% Landing Page Conversion Rate

How do you optimize your landing pages to propel your conversion rate from the standard two to three percent to upwards of 10 percent? Simply attend to these three key factors—considerate design, simplified content, and test and repeat. Based on analysis of thousands of Google Ads campaigns, the median landing…
conversion rate optimization
April 20, 2015

The Average Conversion Rate for Paid Search

Clients often ask their Sherpa what is a good conversion rate for their paid search campaign. Without having to fall back on a lot of "it depends"—on your industry, landing page layout, campaign configuration, creative or copy—here are some pointers from a recent analysis of thousands of Google Ads campaigns…
website stickiness metrics
How To
March 31, 2015

Sticky Situations: Improving Website Stickiness Metrics

How can anyone measure audience engagement? That’s an important question that anyone who runs a website should consider. Everyone designs their websites with some sort of user engagement in mind. Whether it’s simply reading the content, or providing their information, or purchasing a product, there is always a goal in…
How To
March 9, 2015

How Much is Organic Search Traffic Worth?

This post will help you understand what costs factor into estimating an organic search engine optimization campaign as well as help you calculate the value of website traffic garnered from organic search engine optimization. Understanding the Value of Organic Search Engine Traffic Search traffic is usually the most common source…
How To
February 21, 2015

How to Improve Your Brand Messaging

One of the most common questions we hear from our clients is, “How can I communicate my brand more effectively?” While there are several ways to address that question, SHERPA’s Brand Messaging Audit provides a simple, effective approach to helping your company present its brand in a more consistent and…
Ways to Improve Your Mobile Online Presence
How To
February 21, 2015

3 Ways to Improve Your Mobile Online Presence

Most websites now receive 40 percent of their traffic from mobile devices, and that number can easily double for local, consumer-driven sites. Google estimates more than two billion searches originate from mobile devices every month, but only a fraction of the sites displayed in those searches can be fully utilized…