conversion rate optimization
April 20, 2015

The Average Conversion Rate for Paid Search

Clients often ask their Sherpa what is a good conversion rate for their paid search campaign. Without having to fall back on a lot of "it depends"—on your industry, landing page layout, campaign configuration, creative or copy—here are some pointers from a recent analysis of thousands of Google Ads campaigns…
website stickiness metrics
How To
March 31, 2015

Sticky Situations: Improving Website Stickiness Metrics

How can anyone measure audience engagement? That’s an important question that anyone who runs a website should consider. Everyone designs their websites with some sort of user engagement in mind. Whether it’s simply reading the content, or providing their information, or purchasing a product, there is always a goal in…
How To
March 9, 2015

How Much is Organic Search Traffic Worth?

This post will help you understand what costs factor into estimating an organic search engine optimization campaign as well as help you calculate the value of website traffic garnered from organic search engine optimization. Understanding the Value of Organic Search Engine Traffic Search traffic is usually the most common source…
How To
February 21, 2015

How to Improve Your Brand Messaging

One of the most common questions we hear from our clients is, “How can I communicate my brand more effectively?” While there are several ways to address that question, SHERPA’s Brand Messaging Audit provides a simple, effective approach to helping your company present its brand in a more consistent and…
Ways to Improve Your Mobile Online Presence
How To
February 21, 2015

3 Ways to Improve Your Mobile Online Presence

Most websites now receive 40 percent of their traffic from mobile devices, and that number can easily double for local, consumer-driven sites. Google estimates more than two billion searches originate from mobile devices every month, but only a fraction of the sites displayed in those searches can be fully utilized…
Key Segments for Effective Google Analytics
How To
February 10, 2015

Key Segments for Effective Analytics

Your website’s analytics tell the story of who is coming to your site, how they got there, and what they’re doing once they get there. But, as I mention in the video above, not everyone is coming to your site the same way or for the same reasons, so they…
Your Website from Good to Great
How To
November 13, 2014

Your Website – From Good to Great

You’ve got a beautiful website. You hired a professional designer, provided your mission statement, org chart and product brochures. The photos look great, and not a typo in site. It’s the perfect website for your company. Everything you need in one place. That’s very good. Or is it? Does your…