How To
February 19, 2015

Creating Useful Custom Dashboards in Google Analytics

Dashboards in Google Analytics (GA) are a great way to see what’s happening on your site at a glance. Instead of having to click through the different sections of GA to find individual data points, you can select the particular charts and tables that you’re interested in, and add them to…
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How To
February 12, 2015

Online Tools to Reveal What Visitors Think of Your Website

If you’ve done at least a moderate amount of research, and you know your audiences well — who they are and what they’re seeking — you have a pretty good shot at success with your website. But what happens when the performance of your website or application is a critical…
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Key Segments for Effective Google Analytics
How To
February 10, 2015

Key Segments for Effective Analytics

Your website’s analytics tell the story of who is coming to your site, how they got there, and what they’re doing once they get there. But, as I mention in the video above, not everyone is coming to your site the same way or for the same reasons, so they…
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How To
November 25, 2014

Facebook Advertising Tips to Improve Your Campaign

If mobile is part of your digital strategy -- and it should be now that 60% of Internet traffic is with a mobile device -- you need to care about Facebook. Simply put, Facebook is massive -- currently 1.32 billion monthly users with 63% of users returning each day. And…
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Your Website from Good to Great
How To
November 13, 2014

Your Website – From Good to Great

You’ve got a beautiful website. You hired a professional designer, provided your mission statement, org chart and product brochures. The photos look great, and not a typo in site. It’s the perfect website for your company. Everything you need in one place. That’s very good. Or is it? Does your…
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How To
October 8, 2014

4 Tips for More Effective Web Surveys

Conducting a web survey is not always as simple as it sounds. Sure, online survey services like SurveyMonkey have made it easy for folks to create their own surveys and send them out to their mailing lists, and even to the general public. But what good is a survey if…
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Mobile Website Redesign Options
How To
October 1, 2014

Mobile Website Redesign Options

The mobile web has not only arrived, it is the new norm; 60 percent of Internet access is made on a mobile device. What's more, these visitors now expect and demand a mobile experience -- 40% will immediately leave a website that isn't mobile-friendly. The modern marketing manager understands that…
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Should I Use a Carousel?
How To
July 18, 2014

Should I Use a Homepage Carousel?

"Can we use one of those interactive thingies that lets us show visitors important offers and announcements on the homepage?" That is one of the most common requests we get from clients. What they are referring to in web-parlance is a carousel, but may interchangeably be called a slider, gallery,…
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General
March 31, 2014

4 Responsive vs. Adaptive Design Questions

Mobile devices, especially smartphones, have become the new digital screen.  As smartphone and tablet use continue to increase in popularity, companies should account for the equally increasing importance of mobile friendly sites. A web developer's toolkit has two main tools to respond to this challenge: responsive design, or adaptive design.…
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Client Announcements
March 17, 2014

Sherpa Global is on the Move

Sherpa Global is proud to announce that we have become a member of the Atlanta Tech Village. During the spring of 2014, Sherpa will begin moving operations to the new office located in the heart of the Buckhead business district. “We are really excited about the move and to be…
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