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Continued Learning is a Cornerstone of Client Success
General
December 2, 2019

Continued Learning is a Cornerstone of Client Success

Skills development is at the core of SHERPA, and is the fourth SHERPA value: Keep laughing while learning. You could say that we take learning seriously—and enjoyable learning, even more so. That’s why our team completes multiple certifications per person, per year. Digital Content Manager and Strategist Jennifer Wilder has…
Tried, True, Tested Content Marketing Channels
General
June 26, 2019

Tried, True, Tested Content Marketing Channels

It seems like there are as many channels for marketing content online as there are channels on your television. The ways in which brands can engage customers has expanded tremendously over the last decade. And while new channels emerge and take their place among the throng, there are some content…
General
November 1, 2015

Google Ad Grants for Nonprofits

What’s better than low-cost targeted online advertising? FREE targeted online advertising. Every nonprofit organization understands how important it is to stretch every dollar. Resources can be scarce, so you have to make every investment count. Organizations rightly want to put most of their resources directly toward serving their mission, with…
General
May 8, 2015

SHERPA is a Google Partner

SHERPA is certifiable. In a good way, I mean. We’re excited to say that we recently became full-fledged Google Partners! We’ve got the badge to prove it: What does being a Google Partner mean? Well, a couple things: We’ve got book smarts. We literally passed tests to ensure that we…
General
March 31, 2014

4 Responsive vs. Adaptive Design Questions

Mobile devices, especially smartphones, have become the new digital screen.  As smartphone and tablet use continue to increase in popularity, companies should account for the equally increasing importance of mobile friendly sites. A web developer's toolkit has two main tools to respond to this challenge: responsive design, or adaptive design.…
General
March 15, 2013

Digital Marketing Agency Pricing Guide

Harvest, an excellent time-tracking service that SHERPA! Web Studios has used since 2008, recently assembled a helpful pricing guide for web design and web development agencies. Not only is the presentation slick — although not without some glitches — but the content is helpful for any organization struggling with understanding…