Category

General

Tried, True, Tested Content Marketing Channels
General
June 26, 2019

Tried, True, Tested Content Marketing Channels

It seems like there are as many channels for marketing content online as there are channels on your television. The ways in which brands can engage customers has expanded tremendously over the last decade. And while new channels emerge and take their place among the throng, there are some content…
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email marketing best practices
General
June 18, 2019

Five Best Practices of Email Marketing Using Hubspot

According to recent research compiled by Hubspot, 99 percent of consumers check their email every day. More than 50 percent of U. S. survey respondants report checking their email up to 10 times per day, and it is their preferred way to receive information from brands. Email marketing is unquestionably…
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General
November 1, 2015

Google Ad Grants for Nonprofits

What’s better than low-cost targeted online advertising? FREE targeted online advertising. Every nonprofit organization understands how important it is to stretch every dollar. Resources can be scarce, so you have to make every investment count. Organizations rightly want to put most of their resources directly toward serving their mission, with…
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General
May 8, 2015

SHERPA is a Google Partner

SHERPA is certifiable. In a good way, I mean. We’re excited to say that we recently became full-fledged Google Partners! We’ve got the badge to prove it: What does being a Google Partner mean? Well, a couple things: We’ve got book smarts. We literally passed tests to ensure that we…
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General
March 31, 2014

4 Responsive vs. Adaptive Design Questions

Mobile devices, especially smartphones, have become the new digital screen.  As smartphone and tablet use continue to increase in popularity, companies should account for the equally increasing importance of mobile friendly sites. A web developer's toolkit has two main tools to respond to this challenge: responsive design, or adaptive design.…
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General
September 30, 2013

The importance of web content management system usability

A CMS will only be used if it is usable. Success depends entirely on staff being able to use the CMS more than just ease of use. Loosely, usability can be equated with "ease of use". Beyond this, usability also includes: how quickly and easily a system can be learned…
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Battle of the Briefs: Creative Brief vs. Project Brief
General
August 6, 2013

Battle of the Briefs: Creative Brief vs. Project Brief

Since the dawn of the commercial web, a Battle of the Briefs has existed in how to best document and plan web projects. On the IT/technology side, the preferred approach was a "project brief"; for marketers/branders, it was a "creative brief". Do You Really Need a Pair of Briefs? The…
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General
March 15, 2013

Digital Marketing Agency Pricing Guide

Harvest, an excellent time-tracking service that SHERPA! Web Studios has used since 2008, recently assembled a helpful pricing guide for web design and web development agencies. Not only is the presentation slick — although not without some glitches — but the content is helpful for any organization struggling with understanding…
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General
November 1, 2012

Do You Want More Emails?

Have you ever met someone say that they want more emails? Probably not — if you are like most managers, you are already spending 20 hours weekly on email. What's worse, of the 200 emails the average worker receives daily, only 10% are useful. The rest are spam or simply…
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Viral Storytelling: Rinnai Increases Engagement with Facebook Sponsored Stories
General
October 30, 2012

Viral Storytelling: Rinnai Increases Engagement with Facebook Sponsored Stories

Quality trumps quantity when adding Facebook fans who are more likely to be potential buyers. Most companies are seeking to grow their fan base, but what is the best strategy for increasing fans while capturing ROI in the social market? (more…)
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