Category

General

Having a Meatball: “Summer of Figo” Stimulates Sales, Taste Buds, & Napa Adventures
General
October 29, 2012

Having a Meatball: “Summer of Figo” Stimulates Sales, Taste Buds, & Napa Adventures

Combine the major ingredients of social media, email marketing, and customer incentives — plus meatballs! — and a digital marketing recipe for savory success emerges. (more…)
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5 Holiday Social Media Campaign Essentials
General
October 29, 2012

5 Holiday Social Media Campaign Essentials

The holiday season is a time of increased of socializing on and offline. People have always shopped and celebrated with friends and family in person. They expect to do the same online through social media. (more…)
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Sherpa! Named Outstanding Web Developer by Web Marketing Association
General
September 20, 2012

Sherpa! Named Outstanding Web Developer by Web Marketing Association

Web Marketing Association has given Sherpa! Web Studios its prestigious 2012 Outstanding Web Developer distinction. Out of hundreds of agencies worldwide, only 18 other agencies in addition to Sherpa! Web Studios were recognized as Outstanding Website Developer for winning six or more WebAwards in 2012. Among its 2012 WebAwards, Sherpa!…
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Rinnai Increases Online Leads 433% with Search Marketing
General
September 20, 2012

Rinnai Increases Online Leads 433% with Search Marketing

Here’s how Sherpa client Rinnai is defending its digital market share from competitors’ mimicry. Winning the lion’s share of a specific digital market is only half the battle. Once secured, digital market share must be defended from competitors’ mimicry and the risk of best practices failing to evolve. Case in…
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A Brightworth Future: SEO Investment Rewards
General
September 20, 2012

A Brightworth Future: SEO Investment Rewards

Strategic investment in SEO is essential to securing ongoing digital dividends. Brightworth — a financial firm providing investment and private wealth counsel — realized it needed to diversify and grow its own equity in SEO for traffic better in both quality and quantity. The company engaged the SEO-specialist Sherpa! Web Studios to…
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Digital Marketing Empire: All Roads Lead to SEO
General
September 20, 2012

Digital Marketing Empire: All Roads Lead to SEO

All roads may lead to Rome, but all digital paths lead to search engine optimization (SEO). Savvy companies continually report SEO as the most important tool in their digital arsenal and in 2012 have put their budgets where there mouths are. In fact, 49% of B2C marketers say SEO is…
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Twitter Sales Double That of Facebook for US Mobile Advertising
General
September 14, 2012

Twitter Sales Double That of Facebook for US Mobile Advertising

Recently eMarketerer reported that Twitter's 2012 mobile ad revenue was nearly double that of Facebook — $123M vs $73M. This may surprise you at first, as it did us, but there are several reasons for this reality: Facebook just only rolled out mobile ads for the first time this year.…
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Apple-Samsung $1B Verdict Hurts Future of User Experience Design
General
August 27, 2012

Apple-Samsung $1B Verdict Hurts Future of User Experience Design

Last Friday a jury awarded Apple a $1B verdict against Samsung for patient infringement. There are some great detailed descriptions of the Apple/Samsung case, but here is a summary: Samsung violated a series of Apple's patents related to the software and design of mobile devices. Apple's patents were valid. Apple…
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Facebook Sponsored Stories Give Priority Placement on Fan Newsfeeds
General
August 23, 2012

Facebook Sponsored Stories Give Priority Placement on Fan Newsfeeds

Earlier this year we reported that less than 10% of your Facebook fans see your posts. Shortly before, Facebook had announced a means to by-pass this limitation — by paying to promote your posts via Facebook Sponsored Stories.   What Are Facebook Sponsored Stories Work? Sponsored stories are types of…
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Does Paid Search Cannibalize Organic Search Clicks?
General
August 21, 2012

Does Paid Search Cannibalize Organic Search Clicks?

  If your paid search campaign includes keywords also found well-ranking organically, you might be cannibalizing your organic search traffic. Cannibalization occurs when a user clicks on your sponsored ad instead of your organic one, causing you to pay for a click rather than receive a "free" one from organic…
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