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How To

Warm Up Your Fall Email Marketing
How To
October 14, 2019

Warm Up Your Fall Email Marketing

There’s something about fall that feels new to me—like, New Year’s new. Maybe it’s the falling temperatures and the changing leaf color that seems to bring renewed energy into my plans and aspirations. Some of those plans are personal, some of them are work related—like freshening up fall email marketing…
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How User Behavior Analysis Informs Your Site’s Functionality
How To
October 9, 2019

User Behavior Analysis Tactics to Inform Your Site’s Functionality

How much energy are you investing into understanding user behavior on your website? Making a conscious effort to observe and analyze user behavior will identify where people click on your site, how far they scroll the page, where they spend time, and where they leave your site. User Behavior Analysis…
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Is Your Ecommerce Ready for the Holiday Rush?
How To
September 30, 2019

Is Your Ecommerce Ready for the Holiday Rush?

Once kids go back to school, life becomes a fast-paced roller coaster of time commitments and events to the end of the year. With limited time, and the ease of convenience, consumers are turning to mobile shopping more and more. As an online seller, is your ecommerce ready for shouldering…
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How To
August 21, 2019

Is Creating Content for Voice Search a Viable Content Strategy?

There is some interesting data emerging around voice search and the use of smart speakers. In the last year, the number of Americans who own a smart speaker has risen 36 percent to 53 million people, with numbers expected to climb as users adapt to voice search on-the-go. Of those…
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How ToResearch
September 17, 2015

Using Qualitative Research to Improve Your Website

I’m a data nerd who loves crunching numbers, and I’ve used some space on this blog to talk about the benefits of quantitative research for your projects. But conducting quantitative research isn’t always the best way to go when you have strategic questions that you need answered—many times, qualitative research…
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WordPress Maintenance
How To
September 2, 2015

Does my WordPress Website Need Maintenance?

Most people understand and accept that complex machinery, like a car, requires routine maintenance in order to run reliably. The same logic applies to the complex machinery behind a website's content management system (CRM), and even more so with an open-source CMS like WordPress. Why Every WordPress Needs Maintenance Selecting…
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How ToResearch
August 24, 2015

Why Is My Website Traffic Declining?

Clients sometimes come to SHERPA in a panic asking us to help them stop the loss in web traffic or leads. The conversation usually goes something like: "I used to get a lot of traffic/leads, but not anymore. How do I reverse this?" So let's investigate. What happened to their…
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How To
April 30, 2015

3 Ways to Achieve AdWords Optimization

Google provides for over two-thirds of all online searches. Is your Google Ads campaign optimized for these potential customers? Get your paid search click-through-rate to soar above the one percent general average with insight from SHERPA's Google Ads certified Director of Data and Analytics. In my recent video “How to…
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perfect landing page
How To
April 20, 2015

How to Achieve a 10% Landing Page Conversion Rate

How do you optimize your landing pages to propel your conversion rate from the standard two to three percent to upwards of 10 percent? Simply attend to these three key factors—considerate design, simplified content, and test and repeat. Based on analysis of thousands of Google Ads campaigns, the median landing…
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website stickiness metrics
How To
March 31, 2015

Sticky Situations: Improving Website Stickiness Metrics

How can anyone measure audience engagement? That’s an important question that anyone who runs a website should consider. Everyone designs their websites with some sort of user engagement in mind. Whether it’s simply reading the content, or providing their information, or purchasing a product, there is always a goal in…
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