Category

How To

Optimizing Product Pages for Results
How To
December 5, 2019

Optimizing Product Pages for Results

You’ve put together a dynamic, engaging social media plan that is driving customers to your product pages, but are those product pages converting as well as they could be? It’s tempting to think that the out-of-the-box options provided by your shopping cart software of choice should do enough to make…
Make Your Seasonal Landing Page Stand Out
How To
December 4, 2019

Make Your Seasonal Landing Page Stand Out

With anything holiday-related, it’s easy to get caught up in the festive atmosphere and go over-the-top with decorating, gifting, and baking seasonal treats. And while there’s nothing wrong with going all out to celebrate the holidays, doing the same on your seasonal landing page may well muddy your message and…
Warm Up Your Fall Email Marketing
How To
October 14, 2019

Warm Up Your Fall Email Marketing

There’s something about fall that feels new to me—like, New Year’s new. Maybe it’s the falling temperatures and the changing leaf color that seems to bring renewed energy into my plans and aspirations. Some of those plans are personal, some of them are work related—like freshening up fall email marketing…
Is Your Ecommerce Ready for the Holiday Rush?
How To
September 30, 2019

Is Your Ecommerce Ready for the Holiday Rush?

Once kids go back to school, life becomes a fast-paced roller coaster of time commitments and events to the end of the year. With limited time, and the ease of convenience, consumers are turning to mobile shopping more and more. As an online seller, is your ecommerce ready for shouldering…
WordPress Maintenance
How To
September 2, 2015

Does my WordPress Website Need Maintenance?

Most people understand and accept that complex machinery, like a car, requires routine maintenance in order to run reliably. The same logic applies to the complex machinery behind a website's content management system (CRM), and even more so with an open-source CMS like WordPress. Why Every WordPress Needs Maintenance Selecting…
How ToResearch
August 24, 2015

Why Is My Website Traffic Declining?

Clients sometimes come to SHERPA in a panic asking us to help them stop the loss in web traffic or leads. The conversation usually goes something like: "I used to get a lot of traffic/leads, but not anymore. How do I reverse this?" So let's investigate. What happened to their…