Category

How To

How ToResearch
September 17, 2015

Using Qualitative Research to Improve Your Website

I’m a data nerd who loves crunching numbers, and I’ve used some space on this blog to talk about the benefits of quantitative research for your projects. But conducting quantitative research isn’t always the best way to go when you have strategic questions that you need answered — many times,…
Read More
WordPress Maintenance
How To
September 2, 2015

Does my WordPress Website Need Maintenance?

Most people understand and accept that complex machinery, like a car, requires routine maintenance in order to run reliably. The same logic applies to the complex machinery behind a website's content management system (CRM), and even more so with an open-source CMS like WordPress. Why Every WordPress Needs Maintenance Selecting…
Read More
How ToResearch
August 24, 2015

Why Is My Website Traffic Declining?

Clients sometimes come to SHERPA in a panic asking us to help them stop the loss in web traffic or leads. The conversation usually goes something like -- "I used to get a lot of traffic/leads, but not anymore -- how do I reverse this?" So let's investigate -- what happened to their…
Read More
How To
April 30, 2015

3 Ways to Achieve AdWords Optimization

Google provides for over two-thirds of all online searches. Is your AdWords campaign optimized for all these potential customers? Get your paid search click-through-rate to soar above the 1% general average with insight from SHERPA's Google AdWords certified Director of Data & Analytics. In my recent video “How to Optimize…
Read More
How To
April 20, 2015

How to Achieve a 10% Landing Page Conversion Rate

How do you optimize your landing pages to propel your conversion rate from the standard 2-3% to upwards of 10%? Simply attend to these three key factors-- considerate design, simplified content, and test & repeat. Based on analysis of thousands of AdWords campaigns, the median landing page conversion rate is…
Read More
How To
March 31, 2015

Sticky Situations: Improving Website Stickiness Metrics

How can anyone measure audience engagement? That’s an important question that anyone who runs a website should consider. Everyone designs their websites with some sort of user engagement in mind — whether it’s simply reading the content, or providing their information, or purchasing a product, there is always a goal…
Read More
How To
March 9, 2015

How Much is Organic Search Traffic Worth?

This post will help you understand what costs factor go into estimating an organic search engine optimization campaign as well as help you calculate the value of website traffic garnered from organic search engine optimization. Understanding the Value of Organic Search Engine Traffic Search traffic is usually the most common…
Read More
How To
February 21, 2015

How to Improve Your Brand Messaging

One of the most common questions we hear from our clients is, “How can I communicate my brand more effectively?” While there are several ways to address that question, SHERPA’s Brand Messaging Audit provides a simple, effective approach to helping you company present its brand in a more consistent – and…
Read More
How To
February 21, 2015

3 Ways to Improve Your Mobile Online Presence

Most websites now receive 40% of their traffic from mobile devices, and that number can easily double for local, consumer-driven sites. Google estimates more than 2b searches originate from mobile devices every month, but only a fraction of the sites displayed in those searches can be fully utilized by a…
Read More
How To
February 19, 2015

Creating Useful Custom Dashboards in Google Analytics

Dashboards in Google Analytics (GA) are a great way to see what’s happening on your site at a glance. Instead of having to click through the different sections of GA to find individual data points, you can select the particular charts and tables that you’re interested in, and add them to…
Read More