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Research

Research
June 8, 2017

State of User Experience: E-commerce Websites

The State of the User Experience is a result of annual surveys that explore consumer expectations and behaviors online.   Here are the 3 key takeaways you need to know for your own web property: Focus on mobile experiences. Design for the mobile experience first, routinely verify that it loads…
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How ToResearch
September 17, 2015

Using Qualitative Research to Improve Your Website

I’m a data nerd who loves crunching numbers, and I’ve used some space on this blog to talk about the benefits of quantitative research for your projects. But conducting quantitative research isn’t always the best way to go when you have strategic questions that you need answered — many times,…
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How ToResearch
August 24, 2015

Why Is My Website Traffic Declining?

Clients sometimes come to SHERPA in a panic asking us to help them stop the loss in web traffic or leads. The conversation usually goes something like -- "I used to get a lot of traffic/leads, but not anymore -- how do I reverse this?" So let's investigate -- what happened to their…
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Research
June 1, 2015

Data-Driven Design: Using Website Visitor Surveys to Inform Design

Every website should be designed with its users in mind. Visitors should be able to easily find what they’re looking for, and the site’s structure, design, and content should all be developed with that goal in mind. But how can you know what your visitors will be looking for? How…
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Research
April 20, 2015

The Average Conversion Rate for Paid Search

Clients often ask their Sherpa what is a good conversion rate for their paid search campaign. Without having to fall back on a lot of "it depends" -- on your industry, landing page layout, campaign configuration, creative or copy -- here are some pointers from a recent analysis of thousands…
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