Marketing automation platforms have been gaining popularity as an integrated sales and marketing solution.

One system in the pack, however, has transformed how marketers use technology as a business tool: Pardot.

More Than Automation Services

Marketing automation streamlines sales and marketing processes by replacing repetitive manual processes with automated solutions.

Beyond the creation of greater efficiency, Pardot’s web-based software suite also creates and tracks online marketing campaigns like paid search and webinars, among others.

The Pardot solution specifically maximizes time and effort by focusing on key areas to qualify leads, shorten sales cycles, and demonstrate marketing accountability:

  • Lead Nurturing — Sending timed and triggered emails to prospects through advanced drip marketing
  • Landing Pages — Intuitive drag-and-drop builders create custom landing pages to capture conversions
  • CRM Integration — Native synchronization with, SugarCRM, Netsuite, and Microsoft Dynamics CRM
  • ROI Reporting — Measures marketing and sales effectiveness with easy-to-configure reports and charts

Pardot automates the process of qualifying leads by assigning prospects to sales representatives and populating the information in a compatible customer relationship management (CRM) system.

The system’s micro-web analytics also identifies and tracks traffic on auto-pilot, delivering key data on a lead sources, devices, operating systems, and more.

Pardot and Sherpa!

As a Pardot partner, Sherpa! Web Studios builds in multiple points for lead data capture across client websites and customizes the Pardot platform for improved lead management and nurturing.

“It’s been great being able to combine our customer services’ knowledge of the Pardot app with the strategic guidance and dedication that Sherpa gives,” said Adam Dewey, Pardot sales manager. “Their knowledge of B2B lead generating websites really leverages the Pardot platform to a completely different level that has helped to increase close won business.”

“Marketing automation is the next step for companies seeking to nurture their leads” said David Felfoldi, Chief Experience Officer at Sherpa! Web Studios. “After reviewing the feature set and service of many platforms, we found Pardot to stand out and excel in value.”

Pardot in the World

Since its launch by private ownership in 2007, over 1,000 organizations in more than 20 countries have adopted Pardot for lead management. Its meteoric success directly led to ExactTarget’s acquisition of Pardot for $95.5 million earlier this month.

Respected industry analyst firm Gleanster ranked Pardot “Best Overall Value” and “Best Ease of Deployment” in their evaluation of the marketing automation vendor landscape in a report this year. The company has also been named one of the Top 50 Fastest Growing Companies in Atlanta by the Atlanta Business Chronicle. Moreover, Pardot was listed as an Always OnDemand 100 Top Private Companies for 2012.

To investigate how Pardot can be implemented with your website and digital marketing efforts, contact a sherpa for an evaluation.

David Felfoldi

David Felfoldi

David Felfoldi is a digital marketing strategist for SHERPA Global. Over the past 15 years, David has guided the digital strategy behind notable organizations such as ADP, Spanx, Racetrac, Gables, and the National Center of Civil and Human Rights. When not tinkering with technology or musing on marketing David enjoys running and cycling adventures across the globe.

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