Before asking a customer to travel through your website, ensure the path is clearly marked to help your customer reach her destination as easily possible
Does your website support your business objectives and successfully measure its ROI?
Is your website focused on the needs of your unique customers?
Does your website allow users to easily find and do what they need while also increasing conversions and sales?
Who is visiting your website, what pages are they visiting, and how much time are they staying?
Is your website’s performance to meet users’ expectations and keep them on your site?
Does your website’s user interface (UI) allow your customers to easily navigate your site, find the information they need, and successfully complete calls to action (CATs)?
More conversions, leads, and sales
Better user engagement
Less user flow abandonment
Fewer support calls requiring more resources
Improved perception of your organization and brand
Our UX Tuneup includes analysis and recommendations for the following:
Business objectives and key performance indicators (KPIs) to measure success (more conversions, sales, etc.)
Analytics of site traffic and trends over time
Support logs to identify what your customers are seeking to do on your site but failing to do so
Documentation of three main user types and their user flows
Evaluation of user interface (UI) with recommendations for improvement