Jef’s passion for storytelling and what makes people tick drew him to UX design, as he loves the way it utilizes both the creative and analytical sides of his brain. He also finds it meaningful to collaborate with others on projects that improve the quality of our lives.

Naturally curious, Jef seeks to understand the logical needs, pain points, and desired outcomes clients seek in the end result of an intentionally created website. With a background in project management, web design and writing, Jef believes that websites tell a story, with users being the central characters journeying through its pages of information. According to Jef, websites should not only educate and inform decisions, they should meet the emotional needs of its users . . . that is, characters.

Boiled down to the heart of the matter, Jef believes the objective of any website is to help users overcome an obstacle. Web design, functionality, imagery, and writing must work together to provide a solution for the user. While these components make for a happy ending on the website, Jef understands the story of a client’s web presence doesn’t end with the site, but carries through to email nurturing campaigns and social media communities.This 360-degree mentality and skillset has proven to provide—with client after client—invaluable insights and direction to Sherpa’s digital projects.

When Jef isn’t going the extra mile for clients, you can find him volunteering as a mentor for a local nonprofit, participating as a board member for Decatur Writer’s Studio, traveling the globe, and volunteering as with the Grant Park Candlelight Tour of Homes by managing communications, online ticket sales, special events, and the website.

Mapping Customer Journeys


Site Mapping


Wire Framing






Let’s get to know each other better.

Training (Academic)

Bachelor of Arts, Communications from the University of Texas at Arlington
Associate of Arts, Multimedia and Web Design from the Art Institute of Atlanta
Front End Engineering with MVC Frameworks, from The Iron Yard
User Experience Design Certificate from Springboard

Personal Accomplishment

Worked fulltime while completing his degree; took a leap and quit his job to go to coding school; completed the Insanity workout with Shaun T; his travels to Australia, Asia and Thailand. Studied with Author Orson Scott Card, Author Joshilyn Jackson, Author David Fulmer, Author Alex Sanchez. In 2012, Jef was named a Lambda Literary Fellow.

Role at SHERPA

Project and UX/UI Analyst at SHERPA Global

If I Was a Trail Mix...

A little nutty with dark chocolate pieces and a touch of smokey flavoring—a contrast of sweet, salty and spicy with a little bit of bite.

Preferred Survival Tools

Fitness, meditation, music, and a sense of humor

Extracurricular Activities

Travel, reading, writing, new wave music of the 80s and 70s, aspiring minimalist