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Content Marketing Archives - SHERPA Global

Content Marketing Best Practices for 2020 and Beyond
How To
January 7, 2020

Content Marketing Best Practices for 2020 and Beyond

According to research by The Next Web, 57 percent of the world’s population—4.4 billion people—are online, spending an average of six and a half hours on the Internet every day. As the largest repository of information in the world, that’s a lot of content consumption. With this massive audience, it…
Continued Learning is a Cornerstone of Client Success
General
December 2, 2019

Continued Learning is a Cornerstone to Client Success

Skills development is at the core of SHERPA, and is the fourth SHERPA value: Keep laughing while learning. You could say that we take learning seriously—and enjoyable learning, even more so. That’s why our team completes multiple certifications per person, per year. Digital Content Manager and Strategist Jennifer Wilder has…
Tried, True, Tested Content Marketing Channels
General
June 26, 2019

Tried, True, Tested Content Marketing Channels

It seems like there are as many channels for marketing content online as there are channels on your television. The ways in which brands can engage customers has expanded tremendously over the last decade. And while new channels emerge and take their place among the throng, there are some content…