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conversion rate optimization Archives - SHERPA Global

conversion rate optimization
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April 20, 2015

The Average Conversion Rate for Paid Search

Clients often ask their Sherpa what is a good conversion rate for their paid search campaign. Without having to fall back on a lot of "it depends"—on your industry, landing page layout, campaign configuration, creative or copy—here are some pointers from a recent analysis of thousands of Google Ads campaigns…
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