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CRO Archives - SHERPA Global

perfect landing page
How To
April 20, 2015

How to Achieve a 10% Landing Page Conversion Rate

How do you optimize your landing pages to propel your conversion rate from the standard two to three percent to upwards of 10 percent? Simply attend to these three key factors—considerate design, simplified content, and test and repeat. Based on analysis of thousands of Google Ads campaigns, the median landing…
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conversion rate optimization
Research
April 20, 2015

The Average Conversion Rate for Paid Search

Clients often ask their Sherpa what is a good conversion rate for their paid search campaign. Without having to fall back on a lot of "it depends"—on your industry, landing page layout, campaign configuration, creative or copy—here are some pointers from a recent analysis of thousands of Google Ads campaigns…
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