data-driven Archives - SHERPA Global

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September 17, 2015

Using Qualitative Research to Improve Your Website

I’m a data nerd who loves crunching numbers, and I’ve used some space on this blog to talk about the benefits of quantitative research for your projects. But conducting quantitative research isn’t always the best way to go when you have strategic questions that you need answered—many times, qualitative research…
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June 1, 2015

Data-Driven Design: Using Website Visitor Surveys to Inform Design

Every website should be designed with its users in mind. Visitors should be able to easily find what they’re looking for, and the site’s structure, design, and content should all be developed with that goal in mind. But how can you know what your visitors will be looking for? How…
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