digital marketing Archives

January 7, 2020

Content Marketing Best Practices for 2020 and Beyond

According to research by The Next Web, 57 percent of the world’s population—4.4 billion people—are online, spending an average of six and a half hours on the Internet every day. As the largest repository of information in the world, that’s a lot of content consumption. With this massive audience, it…

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In The News

December 19, 2019

How Will the CCPA Affect Your Business?

As a user of the Internet, you’ve likely heard rumblings the past few years about privacy and the rights we have when it comes to how our personal information is collected and used. Last year, the General Data Protection Regulation (GDPR) went into effect in Europe. The purpose of the…

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Convert Leads by Adding These Elements to Your Website

How To

December 18, 2019

Convert Leads by Adding These Elements to Your Website

The majority of websites are built with the intention to convert leads. Whether you measure conversion in form submissions, downloads or product purchased, there are many ways to help potential customers take the desired action on your website. From modules, to design elements to content tactics, here are some ideas…

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How To

December 5, 2019

Optimizing Product Pages for Results

You’ve put together a dynamic, engaging social media plan that is driving customers to your product pages, but are those product pages converting as well as they could be? It’s tempting to think that the out-of-the-box options provided by your shopping cart software of choice should do enough to make…

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Continued Learning is a Cornerstone of Client Success

General

December 2, 2019

Continued Learning is a Cornerstone to Client Success

Skills development is at the core of SHERPA, and is the fourth SHERPA value: Keep laughing while learning. You could say that we take learning seriously—and enjoyable learning, even more so. That’s why our team completes multiple certifications per person, per year. Digital Content Manager and Strategist Jennifer Wilder has…

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How To

October 21, 2019

How to Create an E-Newsletter People will Read

How well does your organization’s email newsletter engage its readers? Are you seeing the results you’d like to see in terms of clicks to your site, or sales conversions? Let’s put some fresh eyes on what an email newsletter is and how to make it engaging. What is an Email…

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How To

October 14, 2019

Warm Up Your Fall Email Marketing

There’s something about fall that feels new to me—like, New Year’s new. Maybe it’s the falling temperatures and the changing leaf color that seems to bring renewed energy into my plans and aspirations. Some of those plans are personal, some of them are work related—like freshening up fall email marketing…

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How User Behavior Analysis Informs Your Site’s Functionality

How To

October 9, 2019

User Behavior Analysis Tactics to Inform Your Site’s Functionality

How much energy are you investing into understanding user behavior on your website? Making a conscious effort to observe and analyze user behavior will identify where people click on your site, how far they scroll the page, where they spend time, and where they leave your site. User Behavior Analysis…

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Is Your Ecommerce Ready for the Holiday Rush?

How To

September 30, 2019

Is Your Ecommerce Ready for the Holiday Rush?

Once kids go back to school, life becomes a fast-paced roller coaster of time commitments and events to the end of the year. With limited time, and the ease of convenience, consumers are turning to mobile shopping more and more. As an online seller, is your ecommerce ready for shouldering…

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digital marketing Archives - SHERPA Global

Content Marketing Best Practices for 2020 and Beyond

How Will the CCPA Affect Your Business?

Convert Leads by Adding These Elements to Your Website

Optimizing Product Pages for Results

Continued Learning is a Cornerstone to Client Success

Warm Up Your Fall Email Marketing

User Behavior Analysis Tactics to Inform Your Site’s Functionality

Is Your Ecommerce Ready for the Holiday Rush?

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