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google analytics Archives - SHERPA Global

Research
June 1, 2015

Data-Driven Design: Using Website Visitor Surveys to Inform Design

Every website should be designed with its users in mind. Visitors should be able to easily find what they’re looking for, and the site’s structure, design, and content should all be developed with that goal in mind. But how can you know what your visitors will be looking for? How…
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General
May 8, 2015

SHERPA is a Google Partner

SHERPA is certifiable. In the good way, I mean. We’re excited to say that we recently became full-fledged Google Partners! We’ve got the badge to prove it: What does being a Google Partner mean? Well, a couple things: We’ve got book smarts. We literally passed tests to ensure that we…
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How To
March 31, 2015

Sticky Situations: Improving Website Stickiness Metrics

How can anyone measure audience engagement? That’s an important question that anyone who runs a website should consider. Everyone designs their websites with some sort of user engagement in mind — whether it’s simply reading the content, or providing their information, or purchasing a product, there is always a goal…
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How To
March 9, 2015

How Much is Organic Search Traffic Worth?

This post will help you understand what costs factor go into estimating an organic search engine optimization campaign as well as help you calculate the value of website traffic garnered from organic search engine optimization. Understanding the Value of Organic Search Engine Traffic Search traffic is usually the most common…
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