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paid search Archives - SHERPA Global

How To
April 30, 2015

3 Ways to Achieve AdWords Optimization

Google provides for over two-thirds of all online searches. Is your AdWords campaign optimized for all these potential customers? Get your paid search click-through-rate to soar above the 1% general average with insight from SHERPA's Google AdWords certified Director of Data & Analytics. In my recent video “How to Optimize…
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How To
April 20, 2015

How to Achieve a 10% Landing Page Conversion Rate

How do you optimize your landing pages to propel your conversion rate from the standard 2-3% to upwards of 10%? Simply attend to these three key factors-- considerate design, simplified content, and test & repeat. Based on analysis of thousands of AdWords campaigns, the median landing page conversion rate is…
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Research
April 20, 2015

The Average Conversion Rate for Paid Search

Clients often ask their Sherpa what is a good conversion rate for their paid search campaign. Without having to fall back on a lot of "it depends" -- on your industry, landing page layout, campaign configuration, creative or copy -- here are some pointers from a recent analysis of thousands…
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How To
March 9, 2015

How Much is Organic Search Traffic Worth?

This post will help you understand what costs factor go into estimating an organic search engine optimization campaign as well as help you calculate the value of website traffic garnered from organic search engine optimization. Understanding the Value of Organic Search Engine Traffic Search traffic is usually the most common…
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