Web design competitions too focused on flashy sites

Sherpa!’s interactive team recently got recognized a bunch of times by the Horizon Interactive Media Awards. We have never submitted ourselves to one of these competitions before, but after a client asking us why we didn’t have any awards like our competition we decided to invest the time to do so.

As this was a competition that showcased “the best web site design, cd-roms, dvds, video, kiosks, video games and other interactive media” (read — Flash)
we really weren’t expecting to win anything. We were tickled that we did. Out of the 6 entries we submitted, we got 5 awards. I still think the 6th site deserved something.

Judges come from all over the world, so the competition really is global in scope. The judges focused on the following:

  • solution creativity
  • overall graphic design / apperance / user experience
  • communication of message
  • technical merit
  • effectiveness of solution

Knowing this information, we have to start questioning some of the Best in Shows. Take one of the gold winners in ecommerce/sales. Just go to the site and give us your impression. Is this considered gold material? We know this site took a long time and required a team of very talented interactive designers. We appreciate that! But, did the end result make for a more usable, engaging experience? Or was it a bunch of flashy graphics actively laid out? Was it worth the $50,000-$75,000 that someone paid for it?

Tell us what you think!

David Felfoldi

David Felfoldi

David Felfoldi is a digital marketing strategist for SHERPA Global. Over the past 15 years, David has guided the digital strategy behind notable organizations such as ADP, Spanx, Racetrac, Gables, and the National Center of Civil and Human Rights. When not tinkering with technology or musing on marketing David enjoys running and cycling adventures across the globe.

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