Sherpa! “Most Effective Search Engine Marketing” Finalist

Sherpa! Web Studios has been selected as a finalist for the ‘Most Effective Search Marketing’ category by the Atlanta Interactive Marketing Association (AiMA).

AiMA selected Sherpa! as a finalist due to their exceptional client work that increased one client's online sales an estimated $1 million in 2007 alone. The surge in online sales was largely due to increasing search engine traffic over 550%.

The search engine marketing campaign consisted of both search engine optimization (SEO) and pay per click (PPC). The campaigns were equally highly effective—SEO traffic cost less than 1 cent/visitor while pay per click conversions rates were upwards of 45%.

“We are honored that our search engine marketing work was considered by AiMA,” states David Felfoldi, Chief Experience Officer at Sherpa! Web Studios. “We are in excellent company with some of the best search engine and interactive marketing talent in the nation as other finalists.”

The winners will be announced May 1st at the 2008 AiMA Award Gala in Atlanta, Georgia. The awards recognize excellence in web marketing by agencies, internal corporate teams, and interactive marketing firms. Judging will be based on measured success for the award categories as well as creativity in campaign execution. For more information on the event, please visit www.aimaawards.com.

About Sherpa! Web Studios (sherpawebstudios.com)
Sherpa!—Atlanta’s leading digital experience marketing firm—strategically blends the freshest digital marketing with award-winning user experience and interface design. Their proven approach to web channel marketing improves online brand awareness, increases lead conversion, and promotes long-term relationships that generate sustainable value. Sherpa! serves both local and national clients as their trusted guide in planning, implementing, and measuring online initiatives, including Spanx, BuckheadLife Restaurants, Maxxis, and Siemens. Sherpa! offers online strategy, web usability testing and research, web interface and application design, web development, search engine marketing, and email marketing services. Visit SherpaWebStudios.com to learn how Sherpa! can improve the performance of your web initiative.