We align digital strategy with business objectives.

For 20+ years, SHERPA has helped businesses like yours re-think how digitization can simplify, improve, and add value to every customer interaction. We align your leadership, marketing, and IT together on the same path, enabling you to maximize the return-on-investment of your data and technology initiatives.

It starts with placing your customers central to your strategy, called design thinking. We take the time to truly understand your customers, challenge assumptions, and redefine problem in terms of your business goals. We blend these findings with actionable behavior insights informed by data. The end result is a strategic digital roadmap custom-fit with your unique needs.

Let the seasoned experts at SHERPA help you navigate your next digital initiative with confidence.

OUR SERVICES

Discovery & Scouting

Stakeholder Workshops
Digital Roadmaps
Business Case/ROI Analysis
Competitive Benchmarking
Field Studies / User Interviews
Technology Stack Audit
Functional Requirements

Research & Analytics

Website Analytics
Qualitative Usability Testing
Usability Surveys
Virtual Listening Labs
A/B Testing
Card Sorting Exercises
Usability Best Practices Audits
Accessibility Evaluations

UX/UI Design

Information Architecture
Customer Journey Mapping
User Persona Building
User Experience Design
User Interface Design
Human-centered Design
UX Design Systems

OUR APPROACH

How do we consistently deliver on budget, on time, and within scope?
The secret lies in our proven approach to digital strategy.

Scout & Discover

We start by questioning everything – the user, their needs, assumptions, and implications. This enables us to reframe the problem and identify alternative strategies and solutions that might not be apparent with an initial level of understanding.

Research & Design

We align your leadership, marketing, and IT together on the same path – empathizing with your users. We engage in real-time brainstorming collaborations, often sketching or prototyping ideas and concepts for iterative experimentation and feedback.

Design & Develop

We build your application by following an iterative methodology – Agile – to ensure rapid delivery and immediate ROI. We remain laser-focused on the prioritized features most valuable to your organization and users.

Test & Launch

We provide defined audiences a chance to interact with the software to ensure no aspect was overlooked. This enables us to assess if the system can support day-to-day business while bringing to light unexpected user scenarios.

Support & Maintain

Once live, we extend your staff’s abilities to self-manage your digital ecosystem. Whether supporting a WordPress website or maintaing a custom web application, we serve as your personal web team with real-time responses and rapid issue resolution.

Measure & Analyze

Every successful digital initiative requires iteration. The question is which new feature will drive optimal ROI? We measure and monitor your web application to reveal opportunities for improvement, while avoiding threats impeding your success.

OUR CLIENTS SAY THAT WE R.O.C.K

“ They think ahead and anticipate your needs. They are going to suggest things you don't even know you want yet, but they do. Even though I hadn't thought about our future needs; they had thought about it. They have saved me a lot of time.
– Jill Barnes, Director of Communications

JB Poindexter & Co Website on Desktop, Laptop, Tablet, and Mobile

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