We are major media monkeys
May 14th, 2008
Every day, Americans aged 18-24 spend over 8 hours every day consuming major media -- TV (206 minutes), online (145 minutes), radio (116 minutes), newspaper (18 minutes), and magazines (15 minutes). As many of those this age do not have a job, that *is* a full time job!
Interestingly, the more education you have, the more time media you consume. The difference is the type. College grads consume 123 minutes/day online and 213 watching TV. Compare this with high school graduate's 57 minutes/day online and 274 watching TV.
What does this mean for your major media advertising dollars?
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