The Internet TV Revolution (still waiting for)

  May 27th, 2008

Currently, the average person pays at least $60/month for cable, or about $750/year. And this is 77% up from just 12 years ago, nearly twice the rate of inflation, according to the Bureau of Labor Statistics.

That's just over $2/day, every day, for a year. For what?

Demand for the Internet TV Revolution

According to the NYTimes, we watch only a fraction of the TV that we pay for — on average, a mere 13 percent of the 118 channels available to us.

I thought the Internet was going to change all of this? You know, allowing you to select (and pay for) only the content you want, possibly ad-free. Several start-ups have tried this -- Joost comes to mind -- but most have failed to add content that users seek.

The proliferation of free TV projects like ABC Online and South Park Studios have a strong following. Of course, many of these came about to stop people from posting videos on YouTube.

Apple's Internet TV Revolution

Apple has responded to the pay as you go model with its TV in a Box solution -- AppleTV. Not surprisingly, they charge $2 per TV episode (I wonder how they got that number). Movies are $3 for old, $4 for new, and $5 for high-definition. Free content is pulled from YouTube, podcasts, and loaded video/audio files.

A Call for the Internet TV Revolution

The average American 18-24 year old consumes 8 hours/day of major media, nearly 3 and a half hours of which is from TV. When are we, as consumers, going to start being a bit more picky in our viewing preferences? And when are we going to have the Internet TV Revolution?

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