Sherpa! Guides Cbeyond’s PartnerAccess Portal Launch

  June 22nd, 2008

Atlanta, GA – (June 21, 2008) – Sherpa! Web Studios, Atlanta's leading digital experience marketing firm (sherpawebstudios.com), proudly announces the launch of Cbeyond® PartnerAccess -- the new website portal for Cbeyond's partners and resellers.

Cbeyond PartnerAccess (cbeyondpartners.net) enables partners to maximize their partnership with Cbeyond by more effectively managing their customer accounts. Partners can use the web portal to download sales collateral, create On-demand marketing materials, view account reports, and review product marketing information 24/7/365. Sherpa! provided assistance with the PartnerAccess brand creation, information architecture, user interface design, key feature development, and technical development consultation.

"Sherpa! provided clear value and leadership throughout the project from concepting through implementation," stated Stein Soelberg, director of marketing communications for Cbeyond. "Our channel partners have received the new portal very positively citing it as yet another example of Cbeyond’s leadership in the marketplace."

The launch provides a custom-tailored web experience for the partners, improving the overall look and feel and organization of information. Some of the improvements to the website include:

  • Dashboard overview: provides partners a top-level view of recent status updates and online resources
  • Streamlined navigation: enables partners to find all relevant information within no more than three clicks
  • Powerful features: serviceability look-up tool, complete customer account management, and in-depth compensation reporting
  • On-demand marketing: ability to create customized proposals and co-branded marketing materials in real-time
  • Improved accessibility: extending support for partner-preferred browsers

"We are honored to be helping Cbeyond with this strategic initiative" said David Felfoldi, Chief Experience Officer for Sherpa!. "They invested in a research-oriented, user-centric approach to the project. As a result, this new online channel serves as a continuation of Cbeyond's renowned quality customer experience."

Sherpa! will continue working with Cbeyond on future enhancements and web marketing tactics for Cbeyond PartnerAccess.

"When we looked at vendors for this project, we looked for a firm that could grow with us," said Heather Khanna, Cbeyond’s marketing communications specialist. "Sherpa! has proven itself as an expert, by helping us develop a new brand, simplify site navigation and increase site traffic. If our partners are happy, we are happy.”

About Sherpa! Web Studios (sherpawebstudios.com)
Sherpa! strategically blends the freshest digital marketing with award-winning user experience and interface design. Their proven approach to web channel marketing improves online brand awareness, increases lead conversion, and promotes long-term relationships that generate sustainable value. Sherpa! serves both local and national clients such as Spanx, BuckheadLife Restaurants, Maxxis, and Siemens as their trusted guide in planning, implementing, and measuring online initiatives. Sherpa! offers services in online strategy, web usability testing and research, web interface and application design, web development, search engine marketing, and email marketing. To learn how Sherpa! can improve the performance of your web initiative, contact us at results@sherpawebstudios.com or call 404.492.6281.

About Cbeyond (cbeyond.net)
Cbeyond, Inc. (NASDAQ: CBEY) is a leading IP-based managed services provider that delivers integrated packages of communications and IT services to more than 36,000 small businesses throughout the United States. Cbeyond offers more than 30 productivity-enhancing applications including local and long-distance voice, broadband Internet, mobile, BlackBerry®, broadband laptop access, voicemail, email, web hosting, fax-to-email, data backup, file-sharing and virtual private networking. Cbeyond manages these services over a private, 100-percent Voice over Internet Protocol (VoIP) facilities-based network. For more information on Cbeyond, visit www.cbeyond.net.

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