Use tags, groups, and segments to organize your contacts and refine your audience, so that you send the right message to the right people at the right time. SHERPA can help you get your bearings!
Consolidate multiple mailing lists into one audience
Establish groups to allow contacts to select their own preferences and interests
Use tags to organize audience for targeted campaigns and automations
Segment audiences with filters to deliver the right message to the right people at the right time
Implement conditional logic to target contacts on a more granular level