David developed the idea for SHERPA while in a not-so-very digital place—multi-pitch climbing Tallulah Gorge in North Georgia. It occurred to him that the challenge of a long, technical climb was a suitable metaphor for leading a digital marketing initiative.

Professionally, David started as the self-taught senior web designer for Siemens USA. Two years later, he co-founded a web development firm as early as legally permissible and proceeded to grow it while obtaining a B.S. in Psychology, graduating magna cum laude with highest honors from the University of Georgia. That firm would go on to be recognized by its employees as one of Atlanta’s “Best Places to Work” for two consecutive years. The firm was also consecutively ranked “Top Web Design and Development Firm,” “Fastest Growing Private Company,” and an Inc. 5000 “Fastest Growing Firm.”

Over the past 15 years, David has guided the digital strategy behind notable organizations such as ADP, Spanx, Racetrac, Gables, and the National Center of Civil and Human Rights. In college, David took a break from the books—collegiate and accounting—by joining a ballroom performance group. These dance-floor survival skills proved critical out in the wilds of the Atlanta salsa scene, where he captured the attention of his future wife, Jessica, an attorney  with the Atlanta Legal Aid Society.

As one of Atlanta’s youngest “40 under 40″ recipients, David is most interested in helping make Atlanta a world-class city for more sustainable living and a thriving education, arts, and technology community. When not tinkering with technology or musing on marketing, David enjoys traveling the world, being outdoors running Ragnars, and cycling around Georgia.

Being Sherpa's sherpa


Digital Strategy


Search Marketing


Cycling / Running


Spouse & Father


Let’s get to know each other better.

Training (Academic)

B.S. in Psychology, magna cum laude graduate with highest honors from the University of Georgia

Trail Experience (Professional)

15-year web veteran and digital native

Professional Recognition / Awards

Named a “40 Under 40″ Up and Comer by the Atlanta Business Chronicle

Personal Accomplishment

Descended & ascended Fantastic Pit—the deepest free-fall pit in the U.S. (586 ft.)


Tried-and-true trail guide to keep the group together and on-track

If I Was a Trail Mix...

Candied Ginger Pumpkin Peanut—bracingly spicy at first, rounding off with a sweet, nutty finish