David developed the idea for SHERPA while in a not-so-very digital place — multi-pitch climbing Tallulah Gorge in North Georgia. It occurred to him that the challenge of a long, technical climb was a suitable metaphor for leading a digital marketing initiative.
Over the past 15 years, David has guided the digital strategy behind notable organizations such as ADP, Spanx, Racetrac, Gables, and the National Center of Civil and Human Rights. In college, David took a break from the books — collegiate and accounting — by joining a ballroom performance group. These survival skills of the dance floor would prove critical out in the wilds of the Atlanta salsa scene, where he captured the attention of his future wife, Jessica, an attorney with the Atlanta Legal Aid Society.
As one of Atlanta’s youngest “40 under 40″ recipients, David is most interested in helping make Atlanta a world-class city for more sustainable living and a thriving education, arts, and technology community. When not tinkering with technology or musing on marketing David enjoys traveling the world and being outdoors running Ragnars and cycling around Georgia.
Being Sherpa's sherpa
Cycling / Running
Spouse & Father